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假发在中国年轻一代中越来越受欢迎

7发布时间:2021-11-30 08:45
发布者:美丽姿假发
浏览次数:

假发在中国年轻一代中越来越受欢迎(图1)

导语:随着人们的生活节奏加快,精神压力过大等原因,脱发、白发甚至秃顶的现象现在也是越来越严重了,而真人发假发的出现,为解决这些烦恼提供了一个新思路。




Wigs, such as hair toppers and extensions,

近年来,随着人们对头发的日益关注,


have won increasing favor with a younger generation of Chinese people in recent years amid increased concern over the appearance of one's hair.

头皮假发和接发等假发越来越受到中国年轻一代的青睐。


Data from the National Health Commission showed that more than 250 million people in China suffer from hair loss,

国家卫生健康委员会的数据显示,中国有超过2.5亿人患有脱发,


with an average of one in six people losing their hair, and those aged between 26 and 30 are the main cohort facing the problem.

平均每6人中就有1人脱发,26岁至30岁的人是面临这一问题的主要人群。


The rising number of people suffering from hair loss has fueled a surge in wigs,

越来越多的人遭受脱发的困扰,使得假发销量激增,


which are viewed as quick solutions for them to alter their appearance.

假发是他们改变外表的快速解决方案。


Meanwhile, more and more fashion-savvy young people also choose to wear wigs in order to look more stylish.

与此同时,越来越多赶时髦的年轻人也选择戴假发,让自己看起来更时尚。


On a single Chinese e-commerce platform, a shop owner has sold more than 100,000 pieces of just one 9.57-yuan (about $1.5) hair topper.

在中国的一个电子商务平台上,一名店主售出10万多件售价仅9.57元(约1.5美元)的假发。


On another e-commerce platform, the prices of wigs like "hairlines", hair buns,

在另一个电商平台上,发际线假发、丸子头假发、


and hair toppers range from less than 10 yuan to as much as 10,000 yuan.

头皮假发等假发的价格从10元到1万元不等。


One hair topper supplier is selling more than 40,000 pieces per month.

一家假发供应商每月能卖出4万多件。


A chain store on xiangjisi road in Hangzhou, Zhejiang Province, China,

在中国浙江省杭州市一家在香积寺路上的连锁店,


a staff member revealed that the store sells human hair wigs with an average price of about 3,000 yuan per piece.

一名工作人员透露,该商店出售人发假发,平均单价约为3000元一个。


"We receive customers of different age groups and generally sell two or three pieces of wigs every day," the employee said.

这名员工说:“我们接待不同年龄段的顾客,一般每天都会卖出两到三顶假发。”


The growth rate of China's wig market has remained over 20 percent for six consecutive years,

据中央电视台报道,中国假发市场的增长率连续6年保持在20%以上,


and the market size is expected to hit 14.43 billion yuan (about $2.26 billion), China Central Television (CCTV) reported.

市场规模预计将达到144.3亿元(约合22.6亿美元)。